The value calculator of hiring a local go-to-market specialist

Why does it pay to work with a go-to-market specialist?  The Value Calculator is measuring the strategical impact and financial benefits of working with an independent local go-to-market expert.

The go-to-market challenge in a nutshell

Assuming, your company is based in the USA and has decided to go-to-market in the Digital Single Market of the European Union, you would think about the way you plan and support this ambition.

You know, that Germany like France and Italy and at least in 2018 the UK is part of the European Union, but somehow different than the 20 other local markets.

Your company cannot be sure if they know all the critical market patterns and obstacles. They can´t be sure that the individuals and organizations they talk to give them unbiased feedback.

Startup Verkauf
  1. You need a framework to support decentral ambition. 
  2. You need insights about individual local target markets

What makes a local go-to-market specialist special?

A local specialist must be designed to serve the ambition. In our case an international tech firm, going after the European market potential with a connected service; especially in the early stage. 

The ideal candidate has an own corporate infrastructure but gives you access to potential local customers & partners and service providers. The ideal candidate must not be exposed to hidden interest and should be able to align his business model. He should be able to „start lean“ but „scale fast“, using service platforms and automation.

A structured go-to-market framework

A structured target market research

Competitive Monitoring

Focus Germany

Germany

Germany is, where we bring the professional insights and tools they need. We are not exposed to hidden interest and align our business model with our clients.

  • A transparent go-to-market process and service suite
  • Project tracking for a distributed organization
  • C-level network & tech expert network
  • Local student & local partner network
  • Testimonials & endorsements

We have been in your shoes!

  • 10+ years with global brands like Bertelsmann, Mars, and Microsoft
  • 10+ years of tech startups – data, ad tech, mobile & connected services
  • 20+ years international roles – p&l, teams in the U.S. EMEA, APAC
  • 200+ Mio. direct revenue responsibility
  • Cross culture software development

Business Model:

Value-based pricing quantifies the independent specialists’ contribution´s value to your profitability. Our approach is to match the actual readiness of your organization with the target market´s requirements. Based on our C-level and Expert network, we can help you identify and activate the suitable bridgehead clients. We may provide you with tools and processes for localized content creation and SEO and take care of the service processes in line with your core organization´s requirements. 

As we identify the key performance indicators that describe how your business is performing and align our efforts with them. Using this kind of approach value-based pricing means we will no longer discuss packages or billable hours. Instead, our conversation will shift to your goals, desires, challenges, pains, capacities, all the different solutions you have thought about, and how you measure the results you get. In doing so, we intend to become your trusted advisor that helps you become more profitable.

How to start?

To challenge the Planning Readiness, we are using a series of templates to map your concept to support the activities in the new region.

Click to open the challenge

To challenge your Target Market Requirements, we are using a series of templates to map the buy side, sell side and local competition

Click to open the challenge

We will match the research to identify bridgehead customers – This is hands-on sales and business development. The efforts and schedule highly depend on the readiness of the tools required (distribution strategy, distribution framework).

Contact us today if

  • Germany is an important target market for you
  • You don´t know the local market conditions
  • Your industry´s specific risk of failure is high
  • You are facing aggressive competition
  • You want to move fast
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