GTM

Idea Checklist

The Idea Checklist is an analysis based on 8 critical questions to validate the time until a business concept gets traction. We use the Idea Checklist to challenge the...
1000 change

Market Entry Barriers

People, as well as organizations, don´t like to change the way how and with whom they do business. Especially, they hate to deal with foreigners under new terms and...
black swan

The Black Swan

A black swan is a high-impact, hard-to-predict and rare event that is beyond the realm of normal expectations in history, science, finance, and technology.