Idea Checklist

The Idea Checklist is an analysis based on 8 critical questions to validate the time until a business concept gets traction. We use the Idea Checklist to challenge the...

Programmatic TV Advertising

The Programmatic Advertising Promise. Programmatic in general has the ability to target digital advertising 1-to-1 to achieve the ultimate media goal of the right person, at...
black swan

The Black Swan

A black swan is a high-impact, hard-to-predict and rare event that is beyond the realm of normal expectations in history, science, finance, and technology.