Market entry in Germany - Sales embassy

If you are looking for a market entry in Germany I can help you understand the target market, identify and activate the right customers and partners.

I offer access to a local contact base plus a wealth of expertise in the area of digital media and telecommunication services.

Why work with me?

My clients have to meet the requirements in a complex target market. I can help you to go after the most attractive market niches with a lean but powerful setup. Backed by my existing presence, my clients enter the German market faster and are ready to scale operations, once the local demand takes up.

You gain valuable market insights, build trust with local bridgehead customers, strategic partners and understand the local competition.

Use cases and learnings

Barriers & Workarounds

  • Market Research

    Market research provides you with an overview of the industry, market size, opportunity, and custome

  • Market Entry Barriers

    What Market Entry Barriers are and why they matter Market Entry Barriers stand between you and yo

  • The Black Swan

    Black Swan - High-Impact and Hard-to-Predict The Black Swan event is a high-impact, hard-to-predi

How to get started

Module: Target Market Research

Better insights will help you to tackle your key initiatives, save money with smarter partnering, keep up with the latest innovations and achieve better business results in your target market. Get your competitive strategy on track! Competitive analysis is studying your competition’s plans, so you can improve your own. Your competitors are already having public conversations online

Module: Local Content Marketing

We produce compelling localized content in the form of reports and white papers to show your company’s expertise and generate leads in Europe / the German-speaking countries by sending this content directly to potential customers’ inboxes easily and make it easy for potential customers to share with their colleagues and post on social media.

Module: Local Sales

We are here to help you with the best available tools and methods and a network of local executives, and industry specialists. Axel Hoehnke has been in your shoes before, knows the pitfalls and how to avoid them.

What People Are Saying

Endorsements from executives, entrepreneurs and investors across the globe.

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global