Blau, Telefonica
Role: Independent Service provider: PoS Intelligence – Blau Retail Distribution. Display audits, product availability checks, promotional compliance, and competitor activity in 700+ stores. Professional fraud detection, GPS data checks, timestamps, geofencing, and image metadata extraction
Blau (formerly blau.de) is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award-winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions, and positioning. In addition to that, the monitoring provides us with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.