ad fraud operation

Ad fraud schemes are not a single player or system, but rather the whole advertising ecosystem. To protect ad systems against traffic from ad fraud operations, one needs an...
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Idea Checklist

The Idea Checklist is an analysis based on 8 critical questions to validate the time until a business concept gets traction. We use the Idea Checklist to challenge the...
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Strategy Toolkit

Taking an Innovation to the market is an adventure that can be compared with the timeless and inspiring publication of "Alice's Adventures in Wonderland" by Lewis Carroll,...