How to identify and kill an ad fraud operation
An ad fraud operation is not a single player or system. To protect systems against malicious traffic from an ad fraud operation, one needs an Industry collaboration, as demonstrated in the takedown of the â3veâ.
While ad fraud traditionally has been seen as a faceless crime in which bad actors donât face many risks of being identified or consequences for their actions, the actual takedown of the 3ve operation shows that thereÂ´s is a way to identify and kill an ad fraud operation.
Overview of an operation
As the graph demonstrates, declining volumes in invalid traffic indicate that the disruption thus far has been successful, bringing the bid request traffic close to zero within 18 hours of starting the coordinated takedown
Source: Google Security Blog – Takedown â3ve“