Advisor & Mentor

Axel Hoehnke´s track record includes management positions with "Fortune 500" - companies and Tech Startups from Israel, US, and Scandinavia. Axel gained substantial expertise as Go-To-Market Advisor & Startup Mentor in the blockchain, cryptocurrencies, and data security environment.

Contact and more

Go-To-Market Advisor - what it means and why it matters

The Go-To-Market defines the Game Plan to build New Business. Planning and Implementation should follow a plan to allow stakeholders to understand the performance of the venture. Entering a mature market like Germany with a tech startup requires even better preparation to get things done

Why work with me as your Go-To-Market Advisor?

You may identify some room for improvement with your market entry strategy for Germany. I have faced this challenge multiple times before, know the pitfalls and how to avoid them. I can give you valuable insights, services and tools to support your market entry project.

Use Case

What People Are Saying

Endorsements from executives, entrepreneurs and investors across the globe.

Axel's company, Sembassy, has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global

Axel Hoehnke - Professional Background

Management positions with "Fortune 500" and Startups from the USA, Israel, and Scandinavia.

Today - - Go-To-Market Advisor - Competitive Monitoring

2015/2016 - RadioOpt - Managing Director, Strategy & Company Sale

2008/2015 - MobileMonday Germany - Co-Founder & Board Member

2012/2015 - XING - Industry Ambassador - Mobile & Telecommunications

2014 - Yapital - Interim CPO - Teams in Hamburg, Kiev and Luxemburg

2011/2012 - Smaato - VP Strategy & New Business - APAC, Americas, and EMEA

2011 - Hiogi, Service Community - Interim CEO, Repositioning, Company Sale

2008/2009 - Microsoft, Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology

2007/2008 - Spin3 - Mobile Gaming / Gambling, Go-to-market strategy, Germany

2002/2007 - DigitalEnvoy, IP Intelligence, Go-to-market strategy and execution DACH

2001/2002  - IconMedialab Business Development TIMES vertical

2000/2001 - Elisa Group. Finland’s largest Telco and City-Carrier investor in Germany. Head of Electronic and Mobile-Business Unit Elisa Germany

1998/1999 - THOMSON Multimedia, Saba, Telefunken,  Sales Director Capital Chains

1994/1997 - Premiere / SkyTV

1992/1994 - Mars Masterfoods